Once your site is live, you'll want to know whether anyone is finding it. The Visitors page answers that. It's included on every plan, including Free, it needs no setup or tracking code, and it reports on each site you own.
What it shows
- Visits and visitors — how many times your site was viewed, and how many distinct people that was.
- Countries — where your visitors are, with an explicit Unknown bucket rather than a guess when the country can't be determined.
- Entry page — the page each visit started on, which tells you what people are actually landing on.
- Referring site — where a visitor arrived from, recorded as the site name only.
- Time on site — how long a visit lasted, where that could be measured.
- Which address they used — your
*.myfolio.namesubdomain or your custom domain.
Filtering and sharing a view
You can narrow the report by site, date range, country, and minimum time on site. The filters live in the page's address, so a view you've set up can be bookmarked, shared with a teammate on your account, and survives a reload. All dates and times are shown in UTC, so figures don't shift with whoever is looking at them.
How far back it goes
Visitor data is kept for 365 days. If you ask for a range that starts before that, the page tells you it trimmed the start rather than quietly showing you a zero.
Privacy by design
Visitor history is deliberately built to be useful without tracking people:
- No advertising cookies, and no profile that follows anyone around the web.
- Visitors are counted with a one-way key that is scrambled per site and per day, so the same person can't be linked between your sites or from one day to the next.
- Only the referring site is stored, never the full referring address, because full addresses often carry personal information.
- Automated traffic and bots are filtered out before anything is recorded.
One consequence is worth knowing: because the key changes daily, unique-visitor counts from separate days can't simply be added together into a multi-day total. The page handles that for you when you choose a range.
If you see no data
Collection begins once a version of your site that includes it has been published. If your site was generated before this feature existed, publish it again and figures will start to appear. Give it a little time, then look at a range that includes today.
How this relates to Google Analytics
Visitor history is built in and needs nothing configured. If you want deeper reporting you can also connect your own GA4 property — see understanding your site analytics. The two are independent and happily run side by side.
If a number doesn't look right, open a ticket from support and tell us which site and which dates.